Most MSPs and resellers (and end-customers) are closer to IoT than they think.
Youʼre already delivering IT services across networks and sites. IoT brings the same need — connectivity — but to new devices, locations, and outcomes. And right now, those “other endsˮ are multiplying fast — in signage, sensors, alarms, tracking systems, temporary sites, mobile infrastructure.
In fact, predictions project that the number of connected devices will almost double, growing from 16 billion in 2023 to 32 billion by 2030. The connectivity demand is there, but fixed-lines arenʼt built for it. And legacy networks like PSTN and 2G are disappearing.
Thatʼs where cellular IoT connectivity comes in.
Most deployments boil down to one of three setups: A SIM, a SIM in a router, or a SIM and a device thatʼs part of a managed service.
That simplicity doesn't shrink the opportunity, it scales it. The same toolkit can solve dozens of challenges for your customers — if you know how to frame it.
In this guide, weʼll look at:
There are three ways youʼll actually deliver cellular IoT:
Thatʼs it. Everything else is context. The key is recognising that customer problems often sound different, but lead to the same solution.
Letʼs walk through the delivery strategies that bridge those two things.
This is your lowest-barrier entry into IoT. Customers already have the hardware, itʼs just not well connected. Theyʼre not getting the reliability, security, or control they need.
What to listen for:
Where it fits:
What to sell:
Why it works:
Youʼre improving performance without asking the customer to rip and replace. Itʼs easy to trial, quick to scale, and builds recurring revenue with low support overhead.
The customer doesnʼt care about individual devices. They just want their operation online. They donʼt want to wait weeks for fibre. Or theyʼre worried about outages. Or both.
Maybe theyʼre:
Or maybe they just need a backup plan in case the primary line fails.
In all those cases, you can deliver:
The outcome? Theyʼre live within hours.
Common scenarios:
Why it works:
You reduce downtime and deployment lag. You offer business continuity with minimal friction. The customer sees immediate value and you turn urgent needs into long-term contracts.
This is where connectivity stops being the headline and starts being the enabler of a high-value IoT solution. The customer doesnʼt want a SIM. They want a connected camera feed. A GPS dashboard. A remote monitoring service. A whole solution to a problem that just works. With this model, connectivity is just part of the package.
What youʼre really selling:
Example offers:
Why it works:
Youʼre creating customer stickiness and higher margins by embedding connectivity into the service. Your offer becomes harder to switch off. The customer gets simplicity, and you keep control of the whole stack.
The goal isnʼt to pitch a product. Itʼs to guide the customer toward a simpler, solution-fit way to connect sites and devices.
You have the customer relationships. You already manage networks, devices, and services. You know what good support and delivery looks like.
Cellular IoT is a natural extension of that service model — a simple way to plug in connectivity that adds more value without complexity.
And your defensible moat? Unlike big MNOs, you can:
Start small. Try a SIM upgrade project for a single customer. Or offer a 4G backup for a site that canʼt afford downtime. See how it lands, build a playbook, then replicate.
You donʼt need a full IoT team to begin. You just need:
With us you get access to global agreements, a single pane of glass SIM management platform, and solution design support. Weʼll help with SIM trials, hardware selection, and go-to-market guidance, while you stay focused on your customer.
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