Most businesses are closer to IoT than they think.
As an MSP or telecom reseller, you’re already delivering services across networks and sites. And your customers already depend on connectivity for day-to-day operations.
IoT brings the same need — connectivity — to new devices, locations, and outcomes.
And those “other ends” are multiplying fast: signage, sensors, alarms, tracking systems, temporary sites, mobile infrastructure — the list keeps growing.
In fact, predictions project that the number of connected devices will almost double, growing from 16 billion in 2023 to 32 billion by 2030.
The demand for IoT connectivity is here. But the fixed-line options you’re used to selling aren’t built for it. And the legacy networks that are powering some IoT deployments — like PSTN and 2G — are disappearing fast.
That’s where cellular IoT comes in.
Most deployments come down to just three delivery models:
That simplicity doesn’t shrink the opportunity — it scales it.
With the core toolkit above, you can solve dozens of customer challenges. The key is knowing how to frame the offer.
In this guide, weʼll walk through:
There are only three ways you’ll actually deliver cellular IoT:
1. SIM only — for devices with built-in cellular capability
2. SIM + router — for site-level connectivity
3. SIM + device + service — for full managed offerings
That’s it. Everything else is context.
The real skill lies in spotting when different problems point to the same solution.
Let’s walk through each strategy.
"Enhancing existing devices with better connectivity"
This is your lowest-barrier entry into IoT.
The customer already has the hardware — it’s just not well connected. They’re likely not getting the reliability, security, or control they need.
You’re improving performance without requiring a full rip-and-replace from the customer.
It’s easy to trial, quick to scale, and creates recurring revenue with low support overhead.
"Connect a site — fast"
Here, the customer isn’t thinking about individual devices. They just need their operations online — reliably and now.
They might be:
In all cases, the offer is simple:
You reduce downtime and deployment lag. The customer sees immediate value — and you turn urgent needs into long-term contracts.
"Bundle into a managed service"
This is where connectivity stops being the headline and becomes the enabler of something bigger.
The customer doesn’t want a SIM. They want:
They want a whole solution — one that just works.
You’re creating stickiness and higher margins by embedding connectivity into a larger offer.
The customer gets simplicity. You keep control of the stack. And the solution becomes harder to turn off — literally.
The goal here isn’t to pitch a product.
It’s to guide your customer toward a simpler, purpose-fit way to connect sites and devices — one that only cellular IoT can deliver.
You already manage networks, devices, and services. You already have the customer relationships. You know what good delivery and support look like.
Cellular IoT is a natural extension of that model — a simple way to add more value, without more complexity.
And unlike big MNOs, you can:
Offer multi-network SIMs for better coverage and uptime:
Commercial, regulatory, and technical barriers usually keep MNOs locked out of this.
Deliver fully managed solutions, not just raw data plans:
Device setup, integration, and monitoring are often left to the customer when dealing with an MNO.
Own the end-to-end experience for your customers:
MNOs canʼt provide the level of service and attention needed to make IoT accessible for clients without in-house expertise.
Start small.
Try a SIM upgrade for a single customer.
Or offer 4G backup to a site that can’t afford downtime.
See how it lands. Build a playbook. Repeat.
The best part? You don’t need a full IoT team.
You just need:
With Pangea, you get access to global agreements, a single-pane-of-glass management platform, and solution design support.
We’ll help with SIM trials, hardware selection, and go-to-market planning — so you can stay focused on your customer.
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